THE HIDDEN

BOTANICAL

BARCODE

Wondering about the bright design of our beautiful bottles?

The bottle label really represents is the DNA of the gin inside. Because the coloured bars represent each and every botanical used in the making of the gin itself.  The bars have been carefully coordinated to cheerfully express the colour of each botanical in the gin.   These bars are adjusted to use the nearest, most vibrant tone on the Pantone Colour Matching System.

The thickness of the bar indicates the relative quantity of that botanical as compared with the others. When it comes to the largest blocks of colour (normally at the top of the label), they still represent a botanical, but act more as an visual indicator of the feature botanical.  That could be Kaffir Lime, Lemongrass, Bergamot or Black Tea for example.

Some people thought we were crazy to be so open and honest about our recipes and our carefully selected botanicals.  Well perhaps we are, but we wanted to share with you the magic that goes into our innovative craft gins.  This way you can fully immerse yourself as you take a sip of one of our wonderfully distinctive gins.

Distilled in Tewkesbury, enjoyed everywhere.

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